Friendly is a brand centered on the human experience. It’s a brand built on the things that make us laugh, spark joy and make life worth living. Yes, we’re a cannabis company but that’s not what we’re in the business of, we’re in the business of people, We leverage a lifetime of connections in the industry to bottle passion. We find the best cannabis for the people, not the ‘experts.’ Which, believe it or not, is a pretty wild concept in our industry. We’re not a farm so we source from many growers, figuring out who’s making the best cannabis, and then get it to you - the people - at a fair price… Groundbreaking, we know. This allows us to produce a diverse selection. Of customer led strains that are ahead of the trends and loved by all.